Visual App has partnered with Yahoo Web Analytics to enhance CatStat, your current website tracking account that is included with your internet marketing program. This new partnership provides enhanced website analytics that will assist Visual App and you to achieve success in your online marketing programs.
CatStat Login
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Advanced visitor tracking for your web site.
CatStat is a comprehensive website reporting system that provides real-time insight into visitor behavior, and helps marketers and site managers increase sales, reduce marketing costs and encourage visitor retention.
It's easy to track visitors, analyze web page conversion rates and monitor search engine marketing performance with our website tracking application, CatStat.
CatStat provides accurate, insightful and timely data to help you make informed business decisions about the performance of your website and online marketing campaigns. Our clients use CatStat reporting data to:
- Increase website conversion rates
- Optimize paid search campaigns
- Streamline the key paths to conversion
- Improve website navigation and usability
Features & Benefits
CatStat is a comprehensive website reporting system that provides real-time insight into your web marketing and visitor behavior. We use CatStat to increase conversion, reduce marketing costs and encourage visitor retention. This powerful tool validates your marketing strategy.
Do you know what happens on your website?
With CatStat, you can identify the most popular pages, or content areas, on your website. Learn which partner links and search engines send you the most traffic. Watch visitors hit your website, in real time; track the pages they visit, the files they download, and more.
CatStat features include:
- Dashboard
- Reports
- Campaigns
- Visualize
- Path Analysis
Executive Analytic Dashboards
View key performance metrics within customizable executive dashboards.
- Customize your dashboard with the KPIs, time periods, benchmarks, goals and charts that you want to track to monitor your web business. Easily create or edit your dashboard widgets and simply drag them where you want them.
- Each widget represents an underlying custom report. Just click most widgets to drill down into the report for more detail.
- Each user can create multiple personalized dashboards per website; each dashboard can be used for different needs.
- To setup a new dashboard quickly, simply copy any existing dashboard and edit it to meet your new needs.
Custom Reports and Custom Fields
Customize your data collection with Custom Fields. Customize your reports with the Custom Report Wizard.
- Track up to 38 custom fields, to capture visit data that out-of-the-box page tags do not capture. For example, a travel website might use custom fields to capture the travel destination or ticket type of the purchase. Custom fields can now be setup right in the user interface.
- Create new custom reports or edit existing reports with the metrics you need organized the way you like it, using the drag and drop Custom Report Wizard.
- Most reports allow you to quickly compare the time period you are viewing to another time period side-by-side.
PPC Campaign Management
Track your PPC, Display, Email and other campaigns all in one place.
- Track the type of campaign (PPC, Display, Email, SEO, etc) and keyword used for each of your website visitors and see what actions, revenue and product purchases resulted from each visit.
- Import PPC campaign information from Yahoo! Search Marketing and other search engines and integrate it with the actions and revenue to help you evaluate the ROI of campaigns, keywords, products, etc. in order to optimize keyword bids, product merchandising and budgeting.
Advanced Data Visualization with Notes
View reporting data with new visualization options. Add notes to the chart and export annotated charts as PDF files.
- For many reports there are now advanced graphing options which allow you to add multiple metrics to a chart and select from different visual options to create advanced graphs that tell a more robust story.
- Many analysts with multiple stakeholders can save hours of reporting time by simply adding notes directly to a chart and exporting or emailing the annotated report as a formatted PDF file.
Visitor Click Path Analysis
Analyze visitor click paths to track popular paths and identify common drop-off points.
- Track visitor clickpaths through multi-step conversion processes and troubleshoot popular paths to increase task completions. Drill down on branches of the tree structure to follow all the paths from or to that page.
- The Path Analysis report can be exported as a diagram to PDF or as data to Excel.
- The Paths to Conversion report gives you a list of all the paths that led to any of the 50 actions you can track on your site.
