Two-Way Online Communication
Unlike traditional one-way marketing communications to clients and prospects (magazines, brochures, mailers) your website allows you two-way communications. Existing clients and new prospective clients will visit your site daily for multiple reasons:
- Product information
- Manufacturing capabilities
- Design capabilities, Service options
- Order information
- Company information
- Personnel, Contact information
- Express ordering (stock or semi-stock)
- Market focus for target customers
- Technical specifications
- Product availability, imagery, solutions
Online users increasingly demand information which is detailed and informative, and can be accessed quickly with easy navigation. Those who have already mastered this art form are ahead of competition, and have already begun to see an increase in client satisfaction and, more importantly, orders. The search engines similarly reward this detailed information with great positioning increasing website usage and increasing natural positioning rank.
Your company can only benefit from catering to these needs. You increase your credibility as users become more confident in your ability to provide them with what they need when they need it. You will also gain the tools to continue to develop this important two-way communication channel with your user customer base.