International Trade Organization Selects Marketing Agency Visual App for Website Redesign, Rebranding and Digital Marketing

November 6, 2014

International Trade Organization Selects Marketing Agency Visual App to Manage New Website Launch, Rebranding and Marketing Campaign. FOR IMMEDIATE RELEASE DALLAS, Texas, November 6, 2014 – The Wallcovering Installers Association recently launched a new, completely redesigned website as part of their rebranding ( Formerly the National Guild of Professional Paperhangers, the new look Wallcovering Installers [&hellip


Don’t Let Duplicate Content Wreck Your Rankings

October 21, 2014 by Jeff Old

The most troublesome thing about duplicate content on your website, and the consequences it represents, is that you may not even know it exists. Content is perhaps the single most important aspect of your website. Not only does it represent an informative value to your new visitors and returning patrons, but also conveys positive trust [&hellip


How to Create Meaningful Content That Represents Value

June 2, 2014 by Jeff Old

The phrase “Content is King” has become a common credo in the digital marketing world. While admittedly a bit cliché, it’s a very accurate, if deceptively simple, statement. Creating unique, high quality content is the cornerstone of any successful business plan for web marketing. Before we dive into the process for crafting great content, let’s [&hellip


Understanding and Avoiding Google Penalties

April 21, 2014 by Jeff Old

If you’ve ever spent any hands-on time working on or researching digital marketing and SEO (Search Engine Optimization) for your website, you may have learned about how Google can sometimes penalize websites for certain practices. If this is news to you, then you’ll find this piece even more enlightening! Today we’ll answer the common questions [&hellip


Google Plus Your Business: Why Your Company Needs a Google+ Profile

March 27, 2014 by Jeff Old

When it was first launched back in 2011, Google Plus (also known as G+) was widely viewed as an experiment in pursuit of competing with social network titan, Facebook. In the few short months following the debut of Google Plus, web industry professionals began to portend Google Plus’ inevitable and swiftly looming failure. However, as [&hellip


African Ministries Nonprofit Redesigns Website with Digital Marketing Agency Visual App

March 25, 2014

Through its partnership with Visual App, Inc., Non-Profit group Barry Wood Ministries has launched a new, completely restructured and redesigned website. Focusing on enhanced usability for their supporters and overseas staff, the new site design also offers expanded content, new online resources for their staff in Africa and a vastly improved online donation system with upgraded security.


Simplified SEO Strategies: “Long-Tail” Keywords Explained

February 24, 2014 by Jeff Old

If you’ve ever researched SEO strategies or discussed keyword targeting strategies with your digital marketing team or SEO agency, you may have come across the phrase “Long Tail Keywords”. Granted, this term might also be entirely new to you. Or perhaps you’ve heard it but you’re unsure of its meaning. Either way, any business owner [&hellip


Business-to-Business Web Content Marketing Made Easy

February 11, 2014 by Jeff Old

Having helped a wide array of B2B (business to business) clients achieve successful web marketing results, while also navigating the commercial space as a B2B company ourselves, Visual App understands the nuances and obstacles associated with web marketing and content creation in this arena. While every B2B marketing campaign is different, some of the core [&hellip


Five Key Concepts About Google for Business

January 27, 2014 by Jeff Old

At Visual App, we take every opportunity to help business owners better understand today’s digital marketing strategies. Our SEO and web marketing specialists, as part of these efforts, publish informative resources designed to equip busy CEOs and entrepreneurs with the tools to succeed in online marketing. Today’s feature highlights 5 important concepts about Google that [&hellip


Take Better Industrial Product Photos in 6 Steps

May 21, 2013 by Jeff Old

A key ingredient to building a successful website is utilizing strong product images throughout the site. A good site can become a great site with nice imagery and poor images can have the opposite effect on a website. If you have the budget for professional photography that’s great but many times the responsibility falls on [&hellip


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