Content is King, But Preparation is Queen

March 26, 2015 by Danielle Snyder

You need content, that’s the simple truth. Content is what draws in your customers and lets them know of your services. Content is the key to selling your products. Content provides your material success, and yet, in front of your stark white Word document or piece of paper, you simply cannot find the words to [&hellip

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Business-to-Business Web Content Marketing Made Easy

February 11, 2014 by Jeff Old

Having helped a wide array of B2B (business to business) clients achieve successful web marketing results, while also navigating the commercial space as a B2B company ourselves, Visual App understands the nuances and obstacles associated with web marketing and content creation in this arena. While every B2B marketing campaign is different, some of the core [&hellip

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Content is King – 4 Tips on Writing Text for Websites

June 25, 2013 by Bryan Palmer

Tell me if you’ve heard this one before. You are looking to create/re-design your website. It needs to be done and you finally break down and take the plunge. You start talking about colors, images, format, tone, etc. of your new website. Then your web design or marketing firm approaches you with a question – [&hellip

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Take Better Industrial Product Photos in 6 Steps

May 21, 2013 by Jeff Old

A key ingredient to building a successful website is utilizing strong product images throughout the site. A good site can become a great site with nice imagery and poor images can have the opposite effect on a website. If you have the budget for professional photography that’s great but many times the responsibility falls on [&hellip

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