A content-rich website is crucial to your online marketing success. Customers and prospects visit your site to learn more about your company and its capabilities. Providing valuable information to these visitors assists them in their buying process and in-turn, builds the credibility they need to select you as a trusted vendor.
The Importance of Website Content
Good content is one of the main factors in a successful website. Search engine rankings are affected by the amount and quality of a site's content. To have a good conversion rate, visitors to your site need relevant content to make purchasing decisions. Existing customers can also use your site as a resource for information if you have the content.
We look at your products, services, technical data, the industries you serve and more to determine the best way to use your content to create an effective website. Existing clients and new prospective clients will visit your site daily for multiple reasons:
- Product information
- Manufacturing capabilities
- Design capabilities, Service options
- Order information
- Company information
- Personnel, Contact information
- Express ordering (stock or semi-stock)
- Market focus for target customers
- Technical specifications
- Product availability, imagery, solutions
Examples of Content
- Detailed Product Information
- Technical Specs
- Capabilities and Services
- Online Product Catalogs
- Material Safety Data Sheets
- Downloadable Spec Sheets
- Downloadable CAD files
- Downloadable Product Information
The format of the content is important as well. We will give your site the right blend of text, pdf, cad, flash, etc. to give a balance to search engine saturation and conversion. For instance, text in html format is much easier for search engines to index than a PDF file, especially if the pdf file is large.
We will put our technical and marketing experience together to build a site that is a resource for your visitors and brings you business.