Understanding and Avoiding Google Penalties

April 21, 2014 by Jeff Old

If you’ve ever spent any hands-on time working on or researching digital marketing and SEO (Search Engine Optimization) for your website, you may have learned about how Google can sometimes penalize websites for certain practices. If this is news to you, then you’ll find this piece even more enlightening! Today we’ll answer the common questions [&hellip


Google Plus Your Business: Why Your Company Needs a Google+ Profile

March 27, 2014 by Jeff Old

When it was first launched back in 2011, Google Plus (also known as G+) was widely viewed as an experiment in pursuit of competing with social network titan, Facebook. In the few short months following the debut of Google Plus, web industry professionals began to portend Google Plus’ inevitable and swiftly looming failure. However, as [&hellip


Simplified SEO Strategies: “Long-Tail” Keywords Explained

February 24, 2014 by Jeff Old

If you’ve ever researched SEO strategies or discussed keyword targeting strategies with your digital marketing team or SEO agency, you may have come across the phrase “Long Tail Keywords”. Granted, this term might also be entirely new to you. Or perhaps you’ve heard it but you’re unsure of its meaning. Either way, any business owner [&hellip


Business-to-Business Web Content Marketing Made Easy

February 11, 2014 by Jeff Old

Having helped a wide array of B2B (business to business) clients achieve successful web marketing results, while also navigating the commercial space as a B2B company ourselves, Visual App understands the nuances and obstacles associated with web marketing and content creation in this arena. While every B2B marketing campaign is different, some of the core [&hellip


Five Key Concepts About Google for Business

January 27, 2014 by Jeff Old

At Visual App, we take every opportunity to help business owners better understand today’s digital marketing strategies. Our SEO and web marketing specialists, as part of these efforts, publish informative resources designed to equip busy CEOs and entrepreneurs with the tools to succeed in online marketing. Today’s feature highlights 5 important concepts about Google that [&hellip


The Importance of Content in Search Engine Optimization “SEO”

May 4, 2013 by Jeff Old

Search engine optimized content is one of the most important elements of SEO. It plays a vital role in determining who finds your website and what information they take away once they have landed there. It also plays a vital role in increasing your conversion rate


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