International Trade Organization Selects Marketing Agency Visual App for Website Redesign, Rebranding and Digital Marketing

International Trade Organization Selects Marketing Agency Visual App to Manage New Website Launch, Rebranding and Marketing Campaign.


DALLAS, Texas, November 6, 2014 – The Wallcovering Installers Association recently launched a new, completely redesigned website as part of their rebranding ( Formerly the National Guild of Professional Paperhangers, the new look Wallcovering Installers Association has a renewed focus on growing membership among professionals and providing educational resources to the industry.

The new site design provides a one-stop resource for professional networking, news and education. Members can learn about the latest techniques in wallcovering installation and see challenging and inspiring projects from around the world.

“The transition to our new name and logo is symbolic of growth and an exciting future,” remarked WIA President Cyndi Green, C.P. “Our new website will focus on our installers and industry-related information, but also offer consumers a place to go to for ideas with photos that showcase the work of our talented professional installers.

Visual App in Dallas, Texas was selected to assist with the new branding, website development and digital marketing campaign. “We are excited to take part in the rebirth of an organization with such a long history of excellence.” Says Jeff Old, Principal at Visual App. “Their industry is changing and the leadership of the organization recognized it needed to change too. This rebranding of a 40 year old trade organization came with many challenges but I think the end result and new direction of the WIA has them poised for success for decades to come.”

About Wallcovering Installers Association

The Wallcovering Installers Association (WIA) is an organization of wallcovering installers dedicated to superior craftsmanship in the hanging of every type of wallcovering. They are an industry leader in the advancement in the use of wallcoverings in residential and commercial environments. Founded in 1974 as the National Guild of Professional Paperhangers, this association of independent wallpaper hangers has been instrumental in maintaining high standards in the industry.

About Visual App

Visual App is a digital marketing firm in the Dallas, Texas area that specializes in B2B (business-to-business) marketing. They build comprehensive digital marketing strategies that establish a strong web presence that increases business for its customers. Their core marketing services include web design, search engine optimization, content marketing and social media.


Jeff Old
Visual App

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