Web Design Firm Visual App Selected to Lead Site Overhaul for Global Leader in Manufacturing of Conveying Equipment for Bulk Material Handling Industry

KWS Manufacturing Rolls Out Redesigned Website With In-Depth Content and Additional Resources to Maximize the User Experience

DALLAS, Texas, March 11, 2013 – KWS Manufacturing launches a new, completely restructured website (http://www.kwsmfg.com) with a focus on usability and search engine friendliness. The new site design offers an improved user experience, expanded content and online resources for both existing and prospective customers and sales representatives.

Bill Mecke, P.E., President of KWS, states “In today’s technological environment, it is extremely important for companies to have a cutting edge website to not only attract new clients, but to provide a real-time venue for existing customers to have accessible, critical information at their fingertips. The expanded content includes videos, product animations, “Ask the Experts” and problem solving success stories. The enhancement of our online offerings will allow us to provide instantaneous interaction and more rapid solutions to resolve our customers’ needs. Remember, KWS stands for Knowledge, Workmanship and Solutions.”

KWS selected Visual App for a website redesign, search marketing and site management. “With an updated website, KWS now has a solid foundation for their online marketing initiatives,” states Jeff Old, Principal at Visual App. “Redesigning their website is a key element in building their online marketing strategy. It will assist KWS in reaching new customers and continue to be an online resource for their industry.”

About KWS Manufacturing
Founded in 1972, KWS Manufacturing Company, Ltd. is the leader in the design and manufacture of conveying equipment for the bulk material handling industry. KWS products are marketed globally to many diverse industries and to a large customer base. Their primary customers are end users, power transmission distributors, engineering firms, system suppliers and original equipment manufacturers.

About Visual App
Visual App is an online marketing and web design firm in the Dallas, Texas area that specializes in business-to-business markets. They build comprehensive online marketing strategies that establish a strong web presence that increases business for its clients. Core marketing services include search engine optimization, social media, content marketing and web design.

Jeff Old
Visual App

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