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Press Releases

Generate Publicity and Drive Business.

We work with you to develop press release announcements about your organization – a new product launch, current promotion or any other newsworthy event. We integrate SEO strategies into your press release to maximize your online exposure. We distribute your release to every major news site, search engine and trade site on the Web, and can put you in front of consumers and journalists.

The Importance of Press Releases

Online Press Releases

Businesses, consumers and journalists are now using the internet as a resource for company news, products and services. The advent of websites has actually helped change the entire public relations industry by directing their attention online. While traditional print advertising is very costly, causing many businesses to question their ROI, online marketing has proven to be a highly effective marketing strategy. Press releases are an integral element to that online marketing campaign.

Every company, regardless of the size or industry can benefit from press release distribution. Press releases remain one of the best ways to disseminate company information to a wide audience, and play an essential role in online advertising.

Press releases or news releases can help build and maintain brand awareness, keep your target audience informed, drive traffic to your website and assist in SEO efforts. A press release can be anything that would be considered newsworthy and every company has something worth highlighting.

Newsworthy items may include:

  • Events
  • Internal Promotions or New Hires
  • Awards
  • Certifications
  • Products and Services
  • Sales or Financial Information

Press Releases can also help to establish you as an expert in your industry. Being seen as an expert is great for your customers and your prospects, because it builds credibility and trust. It’s also great to be known by media outlets and journalists, because they are always looking for a reputable news source.

Visual App can assist you with writing and submitting press releases about your newsworthy events to reputable distribution outlets.

General Distribution (U.S. National) - More Than 30,000 Journalists Here

Our General Distribution is a comprehensive U.S. national distribution that includes more than 30,000 journalists and editors at more than 17,500 news outlets who write and report on various subjects and industries for the following types of news outlets:

  • Top 100 Newspapers
  • Daily Newspapers
  • Weekly Newspapers
  • Newswire and Syndicate Services
  • Syndicated TV/Broadcast
  • Radio Stations
  • Websites & Online Services
  • Freelancers & Other Sources

Target Markets

In addition to our general distribution category, your press release is sent to your choice target/trade categories (consisting mainly of trade magazines) at no additional cost.

Press Release Writing

We understand that our clients are often tied up running their businesses, and don’t always have the time to write press releases. We have writers that can write professional press releases that you can review and approve before they are submitted.

Our writers will work with you at your convenience. If you prefer to chat on the phone or answer a few short questions by email, we can accommodate you. We can get your press release written quickly with a fast turnaround so that your news remains current.

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