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The Website Design Process

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The Website Design Process




We design and build websites that work. Our focus is on website usability, structure and navigation principles to ensure the best possible customer experience. Visual App incorporates the most up-to-date standards in the web design industry.

Modern browser technology is constantly changing, but we stay current with the latest trends to ensure cross-browser support in all major browsers including Internet Explorer, Chrome, Firefox and Safari. Legacy support is also important to us and we actively check to make sure your website will look and function correctly in popular versions of older browsers.

Due to the rise in adoption of smartphones and tablets, websites have begun moving away from Flash since it isn't uniformly supported across all platforms. Although we offer custom Flash development on request, we primarily focus on Javascript and jQuery to deliver rich interactivity and functionality. Modern browsers on desktops, smartphones and tablets all support Javascript so you can be confident your users will be able to experience the same level of rich content, no matter their device.

Along with content support services, we also offer integration of content management systems (CMS) to allow you to directly edit your site content without knowledge of HTML, CSS, or FTP. We have extensive experience with popular CMS solutions such as Wordpress, Adobe Contribute®, Sitefinity and more.

Keep Your Marketing Consistent

We design websites that can match your current marketing materials to provide a consistent message between your online or off-line marketing. If needed, our designers can help update your company “look” with a new corporate image. This will provide consistency between your website, corporate Identity (logo), brochures, catalogs, trade show booths and/or sales materials. A professional, consistent message is crucial to the success of your online marketing.

Our web design and development process keeps projects focused and moving forward:

Website Project Process
  • Project Meeting to Determine Project Objectives
  • Content Collection for Website
  • Interface Design
  • Site Navigation Architecture Developed
  • Client Review
  • HTML Programming
  • Page Creation Based on Site Navigation
  • Collaboration and Review
  • Home Page Design
  • Collaboration and Review
    • The homepage acts as a gateway to the rest of the website. We design the homepage last after determining the areas of importance in relation to the main objectives of the site
  • Determine Technical Requirements
  • Prepare Files and Server
  • Go Live/Website Launch

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